February 2016

New Logo. But Same Uber?

Although they didn’t compare it to 90s hairdo, Apple and Starbucks are among some of the big companies to have changed their logos because, like Uber, they each felt they were somehow different than their former selves.

“Almost two years ago Shalin Amin and I started a journey to refresh how Uber looked so it could better represent what we were going to become,” Uber CEO and co-founder Travis Kalanick said in an announcement.