January 2017

Why Innov8’s Logo has Ups and Downs? Behind the scenes…

rMade by Rahul RandeA world famous designer and artist Karl Lagerfeld said “Logos and branding are so important. In a big part of the world, people cannot read French or English — but are great in remembering signs”.

Once upon a time it wasn’t your job to distinguish your brand from others, it was people’s. Word of mouth and some quality offering, that was it!