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Unfortunately, some people still associate cryptocurrencies with criminality, scams, and dubious activities. So if you want your crypto business to thrive, you should put most of your marketing efforts into building customer trust and loyalty.
Today, we will talk about email marketing and email subject line writing in particular. We will explain what you should do to increase open rates, attract new customers, and make your crypto brand a success.
Personalize your message
Every person wants to feel valued and important, and your customers are not an exception. They expect that you will treat them in a special way. So, the least thing you can do to meet their expectations is to use their names in a subject line.
Greetings like “Hey John” and “Hi, Carla” works way better than impersonal greeting “Hi there”. Leverage personalization in email marketing and you will increase your email open rate by 18,8% and improve trust and loyalty.
Don’t overuse crypto terms
Do you target people who know little or nothing about cryptocurrencies? If so, don’t overuse crypto terms like token, distributed ledger, mining incentive, and acronyms like POV and HODL. It may negatively affect the open rates and scare your prospective customers away.
Consciously and unconsciously, people tend to avoid the things they are not familiar with and the things they can’t understand. So if you write an email subject line in simple words, it will work in your favor.
Keep it relevant
The rule of thumb is to make your subject line relevant to the message of your email.
Since you work in the cryptocurrency field, it will be wise of you not to use curiosity-driven email subject lines similar to these: “This email will make you rich.” or “You are a winner. Open this email to get your prize”.
You should remember that your primary goal is to build trust with your target audience, not to increase open rates. So you shouldn’t use cheap tricks to fool your customers. You need to communicate your message clearly and openly.
Set the right tone
Depending on who your target audience is, you can use formal or informal language. If your prospective customers are business people, you can write your emails in a formal language to sound more professional. You can get writing and editing help from academic papers services if needed.
However, if your target audience is students or people who do not have a finance and technology background, you should opt for informal language. You should set a friendly tone to appeal to your email readers and promote your crypto brand in the best possible way.
Keep it short
The experts recommend keeping the subject line short, preferably around 41 characters. Here is why.
Most customers check their inboxes using their phones. It means that they can see only a few first words of the subject line (typically 30-46 characters).
If you want to improve your email open rate, write short subject lines – they will be properly displayed on small screens. If you need to write a long subject line, put the most important information first. In such a way, you will ensure that both mobile users and desktop users will read and understand your message right.
Write in plain English
Who are the recipients of your emails? Are they English native speakers? The chances are your crypto brand targets a global audience, which includes people who are not fluent in English. Naturally, if you write your email in sophisticated language, not many recipients will be able to read it.
To boost your marketing efforts, you need to write your emails in plain English. It means you should avoid passive voice and use simple phrases that even non-English native speakers can understand.
Proofread what you write
Cybercriminals intentionally make mistakes and typos in emails to trick the system and pass through the spam filters. And the vast majority of modern users are aware of that. When users see an email that contains poor spelling and grammar, they treat it as spam.
If you don’t want people to think that your email is spam, make sure to proofread it. Check the correctness of every word of your subject line before clicking the “Send” button. Feel free to use GetGoodGrade, Grammarly, or any similar proofreading service for this purpose.
Don’t capitalize it
Don’t overuse capitalization. It will not help you to boost open rates. Vice versa, capitalization will trigger spam filters, and your emails will likely get to the spam folder.
Well, you can capitalize one or two words, if necessary. But keep in mind that your subject line will look more trustworthy if you use sentence case.
Keep it unique
You can find lots of email subject line examples out there, and it might be tempting for you to use them. But please, don’t do it. The chances are some of your competitors, or even worse, crypto scammers, have already used these subject lines trying to reach out to your target audience.
Remember that your crypto brand is unique. And all the subject lines you use also must be unique. We highly suggest you write every new email subject line from scratch – it’s the only right way to make your crypto brand stand out and build trust with customers.
Wrapping it up
Competition between crypto brands is getting more intense. So don’t miss an opportunity to boost your marketing efforts! Use these tips to write better email subject lines and surpass the competition.
Author bio
Jessica Fender is a copywriter and blogger at GetGoodGrade with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.