Latest news about Bitcoin and all cryptocurrencies. Your daily crypto news habit.
Chipotle Mexican Grill says it is giving away bitcoin and free burritos to celebrate National Burrito Day. The company has created a game where each participant will have 10 tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in bitcoin.
Free Burritos and Bitcoin Giveaway
Chipotle Mexican Grill (NYSE: CMG) announced Tuesday that āit will give away $100,000 in free burritos and $100,000 in bitcoin to celebrate National Burrito Day on April 1.ā According to QSR Magazineās annual ranking of fast-food chains in the U.S., Chipotle is the 11th largest chain based on sales.
In collaboration with Coil founder Stephan Thomas, Chipotle is launching an interactive game on National Burrito Day called āBurritos or Bitcoin.ā The game will go live on April 1 at 9:00 A.M. PT and will end at 6:00 P.M. PT on the same day. Chipotle says:
This occasion makes Chipotle the first U.S. restaurant brand to offer a cryptocurrency giveaway to consumers.
Thomas has been in the news for losing his hard drive containing 7,002 BTC, currently worth about $414 million. With the Burritos or Bitcoin game, āChipotle is encouraging fans to carry out a mock āchiptocurrencyā rescue mission and crack the code on its digital wallet ā¦ In a playful ode to Thomasās experience,ā the company described.
Players can visit the website burritosorbitcoin.com to participate. Chipotle explained:
Each player will have ten (10) tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in bitcoin.
Overall, 10,000 players will win one free burrito, 50 players will win $500 in bitcoin, and three players will win $25,000 in the cryptocurrency.
The company added: āIf players are unsuccessful in their ten attempts and endure the same fate as Thomas, they may be surprised and delighted with a special offer from Chipotle.ā
No purchase is necessary to participate in the giveaway, which is āOpen to legal residents of the 50 U.S./D.C., 18 years of age or older,ā the company detailed.
Chipotle Chief Marketing Officer Chris Brandt commented:
Weāre always looking for unique ways to enhance the celebration, and this year, weāre giving fans the opportunity to acquire two highly valuable assets: burritos or bitcoin.
What do you think about Chipotle giving away bitcoin? Let us know in the comments section below.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.