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The latest developments in the cryptocurrency space have caught the attention of retail traders. Google trends data shows that the number of âcryptocurrencyâ searches has skyrocketed to new all-time high levels with queries varying from environmental issues to should investors sell.
Crypto Searches Through the Roof
Google trendsâ Twitter highlighted the massive surge in online searches for âcryptocurrencyâ yesterday. The graph below demonstrates that the worldwide queries have dwarfed the 2017/2018 peak and are heading towards yet another all-time high.
Worldwide Cryptocurrency Searches. Source: Googe Trends
Furthermore, the worldâs largest search engine provided more details on various crypto-related queries made by users. The most significant increases came from âwhat happened to cryptocurrency today,â which recently saw an 850% uptick.
Interestingly, âshould I sell my cryptoâ searches in the US alone skyrocketed by 400% in the past day. This came amid one of the largest market-wide crashes in which bitcoin fell by $10,000, and most alternative coins bled out even worse.
Additionally, people were highly interested in environmental issues. Google trends indicated that âmost energy-efficient cryptocurrencyâ and âenvironmentally friendly cryptocurrencyâ became âbreakout searches.â
Environmentally Friendly Crypto Searches. Source: Google Trends
Perhaps Elon Musk is to blame for this as Teslaâs CEO criticized BTCâs energy consumption levels as the EV-maker ceased receiving bitcoin payments for the same reason. In the past two weeks, environmental concerns are among the hottest topics inside and outside the crypto space.
Whereâs This Demand Coming From?
As the first graph demonstrates, the previous massive surge of Google searches came in 2017/2018. As such, it would be safe to assume whatâs the primary driving force behind the growing interest, and, somewhat unsurprisingly, it has a lot to do with prices.
Back in late 2017 and early 2018, bitcoin and the rest of the market were going through an impressive bull run. The primary cryptocurrency charted an all-time high around $20,000, ETH was over $1,400, and so on.
These parabolic increases caught the attention of mass media and, shortly after â retail investors. However, once the bubble burst and the crypto space went into a year-long bear market, the searches rapidly declined. No one really was talking about bitcoin at and below $5,000.
The trend reversed once again in late 2020 as the bulls took charge. Consecutive all-time highs came from Bitcoin, Ethereum, Binance Coin, Cardano, and many, many more. The entire market capitalization even surpassed that of the worldâs largest company â Apple.
Once again, BTC was in the media, but other digital assets found a spot there as well. One thing has led to another, and retail investors are once again hot for the cryptocurrency industry.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.