An excellent blockchain PR agency will launch your project into the crypto community, disrupting the normal and gathering attention. While some crypto projects raise millions, others fail completely. A lot of the time, this is down to having the right blockchain PR company for you.
Let's take a look at a few particular ways you can find a crypto PR agency that suits your goals.
The Easy Way:
One easy way to find the right blockchain PR agency for you is to ask around. Word of mouth marketing is one of the most reliable forms of finding trusted channels. In fact, 92% of consumers will trust a recommendation from friends.
Due to this, search out users in the crypto space that have had a good experience with a blockchain PR agency. Rack your brain and try to remember if you’ve seen any crypto PR campaigns in action.
If you know of some, this is an easy way to skip a few steps and find yourself a good agency.
That said, make sure to still go through the following process with them!
How to Screen a Blockchain PR Agency
Not everyone will have a range of crypto PR firms that come to mind straight away. If that’s the case, then you can search out agencies by using Google and Linked In. However, make sure all the companies you screen can prove their efficiency in these categories:
- Knowledge of the Crypto Community/Space
- Detailed Coverage Reports
- Align With Your Goals
Make Sure They Understand the Space
Although blockchain was established in 2008, blockchain PR and marketing are still under established practices. While traditional PR firms have had years to build up their expertise, blockchain PR is still a relatively new field.
Due to this, making sure that your blockchain PR agency understands blockchain and the cryptocurrency community is essential. You don’t want a crypto PR agency that uses the same sites and tactics as every other company.
Blockchain PR is not the same as regular PR, and the right agency will know that!
What’s more, the right blockchain PR agency for you should be able to generate backlinks for your website.
They do this through having connections within the cryptocurrency community. Without a thorough understanding of the space, they won’t be able to secure you backlink opportunities.
Recent research from GuerrillaBuzz revealed a direct correction between the number of backlinks a website has and the total money their IDO project raised.
Facts like these demonstrate the importance of knowing the crypto space. If your blockchain agency can’t produce results like these, then they won’t be the best fit for you.
Go Through the Agency’s Coverage Reports
Blockchain PR agencies live and breathe proof. After all, if they can’t demonstrate their efficiency to a new client, how will they ever show their capabilities.
If the blockchain agency you’re researching doesn’t have easily accessible case reports, then alarm bells should be ringing.
Make sure you can find case studies of their success. These should include actual data on a past campaign/past campaigns they ran.
Case studies will also demonstrate their influence. A map of which publications they’ve been able to access and which outlets they have connections with will allow you to gauge how successful they can be with your campaign.
Additionally, keep an eye out for reviews. While reviews on their website may give you a good idea, also search around. Looking at sites like TrustPilot and using Google Search tools will help here. Type in the name of the “Agency” + “Review” and see what comes up. This is an excellent way to get results precisely where you’re looking for.
Be sure your blockchain PR agency has enough social proof to persuade you that they’ll do a good job.
Align Your Goals and Budget with Their Capabilities
Although you may have found an excellent blockchain PR company, one small factor that many overlook is a personal mismatch. This could be in terms of how you want the campaign to be structured, against how they want to structure the campaign.
Make sure to schedule a call with your prospective company. This will let you talk through your goals, your vision, and discuss your budget. Suppose the company executives you’re discussing with don’t seem passionate about your plan or don’t want to follow your plans without giving a reason. In that case, this might not be the company for you.
Be sure you get on with the people that are going to be running your PR campaign. After all, you’re in it for the long run!
By investigating these three areas, you’ll be able to find a blockchain PR company that suits your objectives.
Get ready to launch your campaign in style with an agency you’ll be happy backing you.