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Cryptocurrency exchange Coinbase has partnered with the National Basketball Association (NBA). The Nasdaq-listed crypto company is now the exclusive cryptocurrency platform partner of the NBA, Womenâs National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball.
NBAâs First Cryptocurrency Platform Partnership
The Nasdaq-listed cryptocurrency exchange Coinbase and the National Basketball Association (NBA) announced âa multiyear partnershipâ Tuesday.
The partnership âmakes Coinbase the exclusive cryptocurrency platform partner of the NBA, Womenâs National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball,â the announcement details, adding:
The deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique content, innovations, activations and experiences from Coinbase to educate fans on the increasing advancements happening across the cryptoeconomy.
The NBA G League, or the G League, is the National Basketball Associationâs official minor league basketball organization. The NBA 2K League is a joint venture between the NBA and video game publisher Take-Two Interactive.
USA Basketball is a nonprofit organization and the national governing body for menâs and womenâs basketball in the U.S. It represents the country in the International Basketball Federation (FIBA) and the menâs and womenâs national basketball teams in the U.S. Olympic and Paralympic Committee.
âBeginning with tonightâs tip-off of the NBAâs 75th Anniversary season, Coinbase will have a brand presence featured during nationally televised games,â the announcement adds. âThe company will also become the presenting partner of the WNBA Commissionerâs Cup and the USA Basketball menâs and womenâs national team exhibition tours, as well as a partner of NBA G League Ignite.â
Kerry Tatlock, NBAâs senior vice president of Global Marketing Partnerships and Media, commented:
We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.
What do you think about Coinbaseâs partnership with the NBA? Let us know in the comments section below.
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