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Julian Rodriguez has been involved with cryptocurrency since the very beginning. And now, he’s bringing his expertise to something entirely new: Momento, an NFT platform, launching in 2022.
Momento is a direct-to-fan NFT social network that allows fans and collectors to own the best moments of content creators. Momento is geared for an audience of both fans and collectors or investors and speculators. With Momento, creators can monetize their content on their own terms and let fans directly support the talent they enjoy. Influencers of any size are encouraged to bring their existing following onto the platform and start earning.
Momento is powered partly by Dapper Labs, who created the first NFT’s in 2016. For Dapper Labs, the current focus is NBA Top Shot, a fantasy basketball NFT game. This game lets users buy and sell digital cards representing NBA players and moments. Dapper Labs recently raised $250 million in funding, topping out at a $7.6 billion company value.
For Momento, the idea is similar to platforms like Patreon: With this direct-to-fan platform, creators post content that fans can purchase. That content will grow in value over time. For content creators, then, creating their own NFTs offers a great way to make money on their own terms while still giving their fans high-quality content.
“You know you have an active group of people supporting you, so this is your chance to monetize your content,” Julian explains. He adds that buying is the new “like”: Typically, likes don’t get creators much, so Momento is trying to give real value to the concept of “like”.
Momento connects content creators with fans who will pay them directly. This social network is mobile, so everything happens on phones. And cryptocurrency backs everything up.
Julian serves as CEO at Momento with co-founder Sudesh in place as the new company’s CTO. Both men have been in crypto since 2012, when they met at a school club event about crypto and then started going to the crypto center at Wall Street. A year later, Julian became one of the first crypto-miners. He bought a Lexus with his profits.
Julian also invested in bitcoin. But when bitcoin businesses became a target in New York, he decided it was best to get out of the business. Cryptocurrency resurfaced a few years later and Julian switched over to NFTs instead. Now his brainchild Momento is coming to light.
Momento has elements that are similar to TikTok as content creators share short videos on the platform. But Momento is changing the game, diverging from traditional social media platforms to remove the centralized hierarchy of ownership and allow creators to create more intimate and valuable content. And it’s all thanks to cryptocurrency.
“Crypto allows us to give value to them and to our business,” Rodriguez said. “It’s about finding the value that content creators give to the world.”
About Julian Rodriguez
Julian Rodriguez brings his background as a formerly venture backed founder, Ethereum founding advisor, and lifetime voting member of the Bitcoin Foundation to a new venture, Momento, an NFT platform powered in part by Dapper Labs, the creators of NBA Top Shop. After being involved with cryptocurrency since the beginning and learning from his “L” of not taking advantage of that opportunity, Julian Rodriguez was not going to make the same mistake with NFTs. Momento will allow creators to monetize their content on their own terms and allow fans to directly support the talent they enjoy, changing the game on content as an asset class.
About Momento
Momento is a direct-to-fan NFT social network that allows fans and collectors to own the best moments of content creators. They have just announced their new partnership with Dapper Labs, the official NFT of the NBA. Be among the first to create or own your own NFT moment here: https://www.momentonft.com/
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