Ubisoft – a gaming industry giant – recently announced plans to integrate NFTs into its games. These NFT’s will be known as “Digits”, containing their own unique serial numbers while being tradeable on the crypto market.
NFTs and Ghost Recon
Ubisoft announced its NFT project in a tweet earlier today. The company will offer its tokens through its new platform – Ubisoft Quartz – which allows users to collect “the first playable and energy-efficient NFTs.” As its games’ NFTs will be stored on Tezos – a proof-of-stake blockchain – ethical concerns regarding environmental harm are a virtual non-issue.
“Ubisoft Quartz is a new experience for our players, built upon our vision of creating an ever-greater connection between you and the game worlds you love,” reads Ubisoft’s site. “It aims at offering you more autonomy and agency when interacting with the in-game items that help you craft your own story.”
The first digits will be released in beta for Tom Clancy’s Ghost Recon Breakpoint, which comes out Thursday. These initial NFTs will come in the form of aesthetic, in-game gear, and may be purchased using cryptocurrency in any of the game’s launch countries.
Unlike typical gaming skins, each item will feature a unique serial number for all players, hence making them “non-fungible”. Furthermore, they may be bought and sold on Tezos by players that don’t even play Ghost Recon, or future NFT-compatible games. However, Digits used in-game will have their previous owner’s Gamertags listed on them for “years to come”.
Gamer’s Aversion To NFTs
Ubisoft is famous for releasing bestselling games including Assassin’s Creed and Far Cry. The former’s latest release “Valhalla,” raked in 1.8 million sales within its first week. By integrating NFTs into its games, Ubisoft can bring a whole new market segment into the NFT space, much of which is already tech-savvy.
Gamers haven’t been welcoming of NFTs in the past, however. Discord – a communications platform commonly used by players – went back on its Ethereum/ NFT integration plans following massive community backlash. Many were concerned with the perceived environmental impact of NFTs, combined with rampant scams and hacks that still plague the crypto space.