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Anchorage Digital is proud to partner with iHeartMedia to support its collection of NFTs called the Non-Fun Squad, a new NFT-based media franchise and shared media universe. The first-of-its-kind iHeart offering gives stories and personalities to NFTs from popular and emerging collections, representing the next frontier in Web3 content creation.
As part of the collaboration, Anchorage is custodying CryptoPunks and Mutant Apes for iHeartMedia with plans to custody more NFTs for iHeart in the future. Anchorage, the first federally-regulated digital asset bank in the United States, provides an unparalleled level of safety and security for custodying NFTs and other digital assets.
Last year, Anchorage became the first U.S. bank to custody an NFT when we helped Visa to purchase and custody a CryptoPunk. Our NFT program continues to meet the growing demand for institutional digital asset adoption. Survey data from 2021 shows 52% of institutional investors hold digital assets, with a 20-percentage point increase in U.S. financial advisors invested in crypto compared to 2019.
Anchorage is committed to breaking new ground in the institutional adoption of digital assets and believes NFTs and crypto represent the next frontier of Web3 innovation.
“Creative initiatives like this represent the next era of Web3 innovation, offering new and engaging avenues for consumers to connect with and build community around NFTs. Anchorage is proud to provide safe and secure digital asset custody for iHeart, and we look forward to continuing our partnership to bring NFTs to the masses through multimedia content.”
— Diogo Mónica, President and Co-Founder of Anchorage Digital
“As the leader in consumer audio, iHeart is committed to pushing the boundaries of innovation in audio content creation. With this initiative we’re extending our Web3 and Metaverse strategy by building new experiences for our audiences across new and emerging platforms — and giving our audiences compelling characters, stories and personalities that they’ll connect with.”
— Conal Byrne, CEO of the iHeartMedia Digital Audio Group
Organizations looking to follow iHeartMedia’s lead in building innovative products that push toward the Web3 future need safe and secure digital asset custody. Not only does Anchorage provide best-in-class custody as a federally-regulated bank; our platform also allows institutions to provide proof-of-ownership for NFTs, facilitating audits for reporting purposes.
If you’d like to learn more about our offerings, please get in touch.
This post is intended for informational purposes only. It is not to be construed as and does not constitute an offer to sell or a solicitation of an offer to purchase any securities in Anchor Labs, Inc., or any of its subsidiaries, and should not be relied upon to make any investment decisions. Furthermore, nothing within this announcement is intended to provide tax, legal, or investment advice and its contents should not be construed as a recommendation to buy, sell, or hold any security or digital asset or to engage in any transaction therein.
Anchorage Digital Custodies NFTs for New iHeartMedia Offering was originally published in Anchorage Digital on Medium, where people are continuing the conversation by highlighting and responding to this story.
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