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It is usual for a blockchain startup to struggle while attempting to generate brand awareness online. Additionally, it might be difficult to carve out a reputation for your business in a market that is filled with material from your competitors and other brands. This is where Search Engine Optimization (SEO) can help.
How Does SEO Help Blockchain Startups?
SEO assists decentralized applications and protocols in ranking higher on search engines such as Google and Bing, as well as decentralized search engines such as Dweb Search. This increases the visibility of your website and content, as well as the brand awareness of your blockchain firm. As your organization becomes a thought leader in your blockchain niche, you will gain brand authority over time. Although it may appear simple, developing and implementing an SEO plan is not. As a result, many blockchain companies outsource such work to Content Marketing agencies such as Off-Chain Communications. Regardless of whether you decide to do so, the following are some of the greatest SEO tactics for your blockchain startup to obtain optimum results:
Best SEO Practices For Blockchain Startups
blockchain startups must take the following actions to rank on Search Engine Results Pages (SERPs) and reach their target audience:
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Keyword Research: SEO refers to the process of optimizing your website and content for search engines. To do so, you must identify relevant keywords and phrases that will assist search engines in understanding the importance of your business and displaying them to your target audience. For example, if your decentralized application provides financial services, you should be more concerned with getting your platform and information in front of people who are interested in Decentralized Finance (DeFi) or who use DeFi platforms to execute their transactions on a regular basis. That is why you should employ relevant DeFi keywords, as this will inform search engines like Google that your content is aimed at DeFi aficionados or those who conduct DeFi-related searches. SEO PowerSuite, SEMrush, Google Keyword Planner and AhRefs are all great tools to conduct SEO research.
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Optimize Your Website and Its Content: This is referred to as on-page SEO. It entails using relevant keywords to optimize any content on your website, such as blog posts, landing pages, and other online copy. Make certain that the keywords are used in a natural and organic manner. Many people incorporate as many keywords as they can without thinking about the repercussions. This is known as keyword stuffing, and it can be detrimental because it confuses search engines, resulting in you not ranking for any of the keywords specified.
To obtain the intended effects, you must also generate high-quality, useful, and entertaining content. This is significant because search engines prioritize material that gives value to users over anything else. As a result, your content must persuade these search engines that it is worthwhile to rank it.
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Quality Backlinks: Backlinks are an important component of your off-page SEO strategy. When ranking your content, search engines like Google take into account how frequently other websites connect to yours. These search engines assume that if your information is regularly linked from other websites, it is valuable and may be valuable to its viewers. Some of the finest techniques to build white-hat backlinks are as follows:
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Submit guest blog content.
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Make useful lead magnets.
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Collaborate with blockchain brands in your niche and ask them to link to your website.
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Request that blockchain blogs and influencers promote your services.
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Make certain that websites that use your content give you credit.
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Interlink Content: Internal linking refers to the process of connecting pages on your website. Internal linking assists search engines in discovering and ranking your pages and posts. It also connects your website and aids search engines in understanding its structure. These search engines can then prioritize and rank the most significant sites and posts, allowing your target audience to easily locate them. When linking material on your website, use natural language anchor text. Avoid nonspecific calls to action such as "click here to read more about airdrops." Instead, employ a more persuading tone, such as "if you liked this article, you might also like..." Ensure that the interlinks are to related posts while doing so, and resist the impulse to force-feed links to the best-performing pages.
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Allow Search Engines to Index: Before they can rank your site, search engines must be able to index it. These search engines often "crawl" webpages, adding indexable pages to their database of indexed URLs. This means they are aware of your page or content and will rank it when a user conducts a relevant search query. You must make your pages indexable in order for this to be possible. Some options determine whether or not search engines may index your website, depending on the platform that hosts it. While indexing is automatic, you can also submit your website for indexing to search engines. For example, you can use Google Search Console to submit your web pages to Google and track which pages are being viewed by Google.
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Use blockchain-based technologies: To host your website, use decentralized protocols such as Cybercon, Soluency, Diode, 4Everland, Fleek, Chainstack, SWARM, and IPFS. These website hosting options can assist the efficiency and performance of your website, inadvertently making it more search engine optimized. If your audience is in the blockchain space, native platforms are always best to utilize.
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Track Your SEO Efforts: Analyze your SEO efforts using SEO analytics. This entails gathering and evaluating data to determine what is working in your SEO approach. It allows you to make better-educated judgments, perform additional SEO initiatives, and improve the SEO of your website. Audit and monitor your website using technologies such as Hubspot Website Grader, Google Analytics, Seolyzer, Bing Webmaster, and Matomo.
SEO Writing Tips For Blockchain Startups
It is clear from the preceding that high-quality, optimized content is essential to rank high on search engines. But how can your blockchain startup create optimized content for your target audience, particularly blog posts? Let us investigate. Here are some pointers on how to include SEO in your content:
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Formatting: Header Tags help search engines understand your post and the components within it (Introduction, body, and conclusion). Your H1 should be an introduction that provides a summary of what the blog article will discuss. By the way, your introduction should entice the visitor to continue reading and remain longer on your site, which may indirectly affect your SEO ranking (we will discuss that later on). Other header tags (H2s, H3s, and H4s) should be used to further break down the subtopics inside the article, with H2s being the most crucial. Make sure your header tags contain relevant keywords, as this increases your chances of ranking on the Search Engine Results Page (SERPs).
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Google’s Snippet Section: Google's highlighted snippets are brief excerpts from certain web pages that respond to a searcher's query. They are essentially the most straightforward responses to a search query. So, how do you get your stuff into the snippet section? You must format your material with descriptive headings and subtopics that contain queries comparable to what your target audience may be looking for, as well as a direct solution under these headers (Use your H1, H2, and H3 header tags). Answers should be succinct and to the point; they should not exceed 60 words. For example, if your target audience is looking for "How To Use DeFi Platform," you could make your H1 "How To Trade On a DeFi Platform." followed immediately by the answer. Lists, bullet points, and bold/italicized words work best in this section.
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Write for Your Reader: It's easy to get wrapped up in attempting to rank your content on search engines that you forget why you're publishing it in the first place - to bring value to your target audience. Furthermore, when your target audience conducts a Google search, they are looking for solutions, and Google will rank content that they believe delivers value to its users. As a result, create high-quality blog entries that speak to your consumer persona's pain points, difficulties, and interests. Your themes should naturally resonate with and excite the curiosity of your target audience.
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Meta Descriptions: Include meta descriptions in your posts, and make sure they include relevant keywords. They increase the visibility of your content because that is another way search engines connect with your website to evaluate search engine rankings. Because meta descriptions are supposed to explain your piece, keep them succinct and include one to two keywords.
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Avoid Keyword Stuffing: There is always the temptation to include as many keywords as possible in the hopes of making your post more optimized. However, this merely makes your content overwhelming and, in most cases, delivers the customer a terrible reading experience. Implement keywords naturally, and it is normally better to work with two or three keywords to prevent overwhelming the post with multiple keywords, which will simply confuse the search engine when attempting to rank your content.
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Longer Posts Are The Way To Go: Search engines like longer, more detailed blog posts that provide useful information to users. Furthermore, writing lengthier and higher-quality blog posts helps search engines like Google understand what your content is about and where to rank it on SERPs. However, it is your responsibility to write blog content that will not bore but rather engage your reader from start to finish. To accomplish this, avoid big paragraphs and keep your phrases brief for easier reading. Bullet points are another excellent approach to capturing your reader's attention and making the content easier to read.
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Title: Your headline is also important in terms of search engine rankings. To attract search engines to your content, create a captivating title that includes your major keyword. A compelling headline may be written in a variety of ways; beneficial recommendations include employing numbers and instilling curiosity in your reader's mind with a teaser.
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Time on Page: Although dwell time is an indirect ranking factor for search engines such as Google, it is critical to the user experience, which is the most important aspect of SEO. The amount of time a reader spends on a page of your blog, from the time they arrive to the time they leave, is known as dwell time. Search engines use reader interaction to determine how useful your material is to the reader and whether it is worth ranking high on SERPs. It seems to reason that the longer a visitor remains on a website, the more relevant the material must be. However, because this is subjective, dwell duration is simply a secondary signal for SEO.
Why SEO Should Matter To Blockchain Startups
Some of the reasons why blockchain startups should have an SEO strategy are as follows:
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Branding: Having your website rank high on Search Engine Results Pages (SERPS) lends credibility to your company. This is due to the fact that your website and content must be of high quality and noteworthy in order to rank so highly in the first place. Furthermore, websites and pages that rank high in search engines are regarded as thought leaders in their respective fields.
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Cost Effective: SEO is less expensive than other marketing tactics. It only takes time and patience on your part. All that is needed is high-quality, entertaining, and instructive content that adds value to your target audience. Once you've done that, search engines will take care of the rest by indexing your web pages and making them visible to users looking for what you have to offer.
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Complements Other Marketing Strategies: SEO may be a terrific reward for other forms of content marketing, especially if your material is useful and valuable to your target audience. When search engines discover that your material is entertaining and instructive to users, they will likely rank your site higher in search results.
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An Edge Over Blockchain Competition: Your blockchain competitors are most likely investing in SEO as well, and ranking ahead of them on SERPs provides your company an advantage. Why? The majority of users do not scroll past the first page of Google search results. As a result, potential clients are more likely to choose you over them, making ranking so high on search engines a no-brainer. If your competitors are currently ranking higher than you, it is essential to undertake a competition study to uncover their SEO techniques, keywords they are ranking for, and backlinks, and consider how you may outperform them.
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SEO Improves UX: Although the goal of SEO is to make your website more search engine friendly, a good SEO plan also enhances the overall user experience. You generate high-quality content that visitors value by putting in the effort. When your website is well-structured, it becomes faster and easier to explore and utilize. This will result in more leads for your firm and higher consumer satisfaction. As a result, SEO is a win-win situation in every way.
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SEO Offers Valuable Data: SEO analytics tools provide you with useful data and information that you can use to track the growth of your business and identify areas for improvement. It also helps you to identify the sales funnels that are working for your company and get a view of what your client's buying journey looks like, what keywords and search queries led them to your site, and what touchpoints and pages they engaged with prior to purchasing your blockchain services. These insights can also assist you in improving your SEO approach and eliminating elements that aren't functioning for your company.
As previously stated, SEO is more difficult than it appears. Even if you implement your SEO plan correctly, it may take some time before you notice results. Due to the complexities involved, it may be preferable to outsource this task to a blockchain content marketing firm such as Off-Chain Communications. Off-Chain Communications works with blockchain startups to increase brand visibility and apply optimal SEO techniques that bring quality traffic to their websites. The company is in charge of assisting several blockchain brands in enhancing user engagement, generating more conversions, and increasing ROIs.
Interested in marketing your blockchain/blockchain project? Please contact Off-Chain Communications for a free consultation and quote.
Author Bio
Passionate about decentralized and disruptive innovation. Curating content experiences and positioning brands as Web3 leaders is my specialty. Founder of Off-Chain Communications.
Disclaimer
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