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Justin Sun, TRON founder, is among the top 3 social media active crypto figures as of press date. The TRX founder has tweeted to the advantage of this native token a couple of times. In fact, sometimes the impact has been significant enough to counter a bearish market trend even just for a day or two.
However, the competitive approach used by Justin in some of his tweets has made a few commenters question the true fundamental value of TRONâs project. Most are the times that the announcement effect only boosts TRX for a couple days but the comments might negatively impact other projects like Ethereum that have been victim of Justinâs discredit approach.
An argument that recently arose from Justinâs marketing approach is the aspect of centralization of the TRX platform simply because of its founderâs effect on price. A few days ago, Justin took an announcement about a possible partnership with a top company in the Fin Tech arena to his twitter account.
In the tweet, Mr. Sun told the TRX twitter community to make wild guesses on this probable partner; such moves have often caused excitement like the speculated XVG Pornhub partnership back in Q2. In the tweet posted on October 12th;
âFinally, First time to partner with tens of billions USD valuation industry giant. Guess the name #TRON #TRX $TRXâ
The reaction was a positive price movement although the pips moved could not recover the bearish price action that had preceded the announcement. One of the TRX twitter followers criticized Justinâs frequent tweeting;
âjustin you REALLY need someone to handle your communications and marketing strategy. you should do some research on the effects of announcing announcements. seriously, this is the big leagues for you now. act like you should be there.â
During TRONâs upgrade to Odyssey 3.1, Justin had tweeted to discredit the performance & affordability of EOS & Ethereum, both are DApp facilitating blockchain platforms placing them as TRONâs main competition.
 âBased on community consensus, #TRON will be upgrading to Odyssey 3.1 at 8pm SGT. The TRON Committee function & TVM will go live, marking the start of the Smart Contract Era. TRON will be 200x faster vs. ETH, 100x cheaper vs. EOS. dApp developers & users, this one is for you! $TRXâ
However, this news did not prevent the TRX altcoin from further sliding down as it had been on a bearish trend between the 9th & 10th of October.
A twitter account user by the name Manish@crypto_manish expressed a skeptical attitude towards TRX attributing it to Justinâs tweet;
âGive my money back I lost because of tron you are fooling us , price is down and you making daily new twitter updates.â
The Tron Virtual Machine launch was another area the founder & the team capitalized with their social media marketing hype. This milestone market the deployment of TRC-20 based tokens, a concept similar to that of Ethereumâs infrastructure. According to the TRON twitter handle on October 7th;
â#TRON(#TRX) Two days away
âą TVM activated
Allowing deployment & migration of DApps from existing #Blockchain networks.(#ETH, #EOS in the works)
âą TRC-20 token deployment
TRC-20 is the technical standard used for smart contracts on the Blockchain for Implementing tokensâ
This resulted to a small positive price move by TRX although it was only for a moment. The altcoin had reverted back to a bearish trend in barely a week. Similarly, this attracted online critics with one of them terming TRON as a joke!
âTron is a joke, confusing people with trc -20â
Towards the end of Q3, Justin market TRONâs enahnced performance on twitter. While doing so, he compared the platformâs active user ship with that of Ethereum & EOS. The tweet made 4 categories of comparison;
â1. 411,032 #TRON accounts, 20% more than #EOS, 13 times higher than that of #ETH.
2. 440,135 peak number of single-day transaction volume, 49 times higher than #ETH.
3. 146,041 average daily transaction volume, 29 times higher than that of #ETH.
4. Physical decentralization.â
As expected, this also received a backlash from one of the projectâs long-time enthusiast who tweeted;
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âI know no one in this thread really cares but Iâve been a long time supporter of Tron and slowly but surely losing faith in this coin. Itâs the same information over and over. Airdrop, bragging and useless information. Iâll give it to the end of this year though.â
A final highlight of Justinâs tweets is a scalability brag tweet where he discouraged DApp creators from leveraging other platforms. The founder took the opportunity to market TRONâs blockchain potential;
âYes! Please stop deploying d-apps to Ethereum and migrate to #TRON network immediately! We are 100x faster than #ETH and fully compatible with #ethereum. We 100% guarantee better user experience! #TRX $TRXâ
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The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.