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Do you publish content online? Do you get adequate compensation to do so? Do you earn by creating or create to earn? Do you wish there was an easier way for you to create the content you are passionate about, for people who are interested to find it and for everyone involved to benefit mutually? There is a solution in the blockchain.
1. The many problems with traditional monetization methods
If you are making a living off of your content, whether you are a writer, photographer, vlogger or artist, you are most likely relying on one ore more of the three primary ways of making money online:
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Advertisements (banners, native advertising)
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Recommendations (affiliate marketing)
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Direct contributions (paywalls/subscriptions)
Banner ads and other traditional forms of advertising have always relied on large traffic volumes, and now it’s even more important in order to make money from ads. Ads are getting blocked to a larger and larger extent, and even when they are shown, they receive less and less clicks. As a content creator, this means you have to write to a broad audience in order to maximize the traffic (and thus your profits). So, what’s the problem? Most topics people are really passionate about have smaller audiences.
Affiliate marketing can be very effective if you have already built trust with your audience, and only recommend useful, high-quality products that are relevant to your readers. The problem is that some things will work better than others, and to keep the same revenue, you have to keep pushing the same topics.
A lot of traditional media companies, such as newspapers, have chosen to put up a paywall as advertising revenue takes a dip. This strategy works well when you have a lot of loyal readers who are willing to pay for your content – but how do you grow? You likely have to give some of your content away for free, and it has to be the best content to attract more people, but then your most loyal fans are paying for your lesser work.
In general, the problem is that it is not the product (content) that generates income, but rather the sale of the audience’s attention to advertisers. These days, almost everyone who uses the internet is a content creator. If you write a status update, post a photo or comment on a post, you are contributing to the platform, but they are the ones cashing in. Their algorithms are centered around their profits.
This environment leads to more click-bait and trendy content in place of quality content, since creators are not mainly rewarded by recommendations or ratings, but by the sheer volume of readers, viewers and visitors.
2. Blockchain to the rescue
How can the blockchain solve these problems? There are countless advantages. By rewarding quality content creators and curators with cryptocurrency tokens, as well as putting the power in the hands of the consumers (readers) of content, a positive feedback loop is established. The cream will rise to the top, since consumers are incentivized to share quality content, while creators are incentivized to create it.
Transactions are virtually instant and free, while content distribution is decentralized and transparent. Primas.io allows its users to create and join groups, where any algorithms and curation rules would be open for everyone to see – and to opt in our out of. This makes for a simultaneously democratic and personal content curation platform, instead of it being ruled by an almighty AI.
By publishing quality content on the Primas platform, you can earn Primas Tokens (PST), which operates on Ethereum. The more the content gets shared, recommended and re-posted by groups, websites and individuals, the more its value increases.
You can already download the Primas DApp (Decentralized Application) for Android or iOS to start creating and sharing content today – and earn PST while doing so. For more information about Primas and how it all works, please read their white paper.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.