8 Major Google Ranking Factors - SEO Guide

8 Major Google Ranking Factors - SEO Guide

There is a plethora of ranking factors; luckily, most of them are of minute significance in SEO. For your pleasure, below is a detailed list of the primary Google ranking factors that guarantee you outshine from the rest. 

1. Core Web Vitals 

Set of factors used to judge a webpage's overall user experience. Google recently announced its plans on making user pages experience an official ranking factor. Hence, focus on the following three components to rank your page: - 

  • Largest Contentful Paint- Amount of time taken for the page to load; from the moment a user clicks your link to a fully loaded page. 
  • First Input Delay- These measures the number of times users interact/do something on your page. In short, it tests the page speed score. Say, for a login/sign up page, the amount of time users fill in their details determines your score. 
  • Cumulative Layout Shift- It focuses on your page's visual stability, i.e., the movement of the elements on your page as it loads: the more the gesture, the higher the score. 

Tricks of Trade

Use Google Search Console for measuring the page's performance. 

  • LCP- Upgrade your web host, and reduce your CSS. 
  • FID- Work on decreasing JavaScript and adopt a browser cache. 
  • CLS- Establish your media's attribute dimensions, ensure a reserved space for ad elements, and place User Interference elements below the fold. 

2. Backlinks 

Linking one webpage to another is called a backlink. There was a time when the page with the most backlinks ranked highest on search engines like Google. This still holds true. However, the game has changed, making it challenging.

Google has rolled out its Penguin algorithm, meaning the backlinks attached to your webpage have to be relevant to your field and belong to quality sites. Say, you have a website on sports, and you create links from other sites on baking; these links will turn to be useless. 

Tricks of Trade

A productive way to build your backlink profile is by evaluating your competitors. Launch Link Assistant SEO SpyGlass, click on Domain Comparison > Link Intersection, and enter your top competitors. It will provide the backlink gap, i.e., all the websites linked to your competitors, but not your site. Use these websites as prime outreach targets.

3. Mobile optimization 

It's about how your webpage is displayed on a mobile. Google announced that they would rank web pages based on mobile-first indexing, meaning how mobile-friendly the webpage is. 

Tricks of Trade 

Visit Google's mobile-friendly test and submit your webpage URL to check its mobile-friendly quotient. To check the same for an entire website, go to Google Search Console. 

4. Semantic Saturation/Satiation

It's the effect of repetition of a word or phrase leading to loss of interest for the user. In short, your SEO content must be user-friendly with an apt number of keywords, attractive headlines, and striking images. You must avoid keyword stuffing and maintain the ideal keyword density to present a natural and engaging content.

Tricks of Trade

It's challenging yet crucial to determine the exact keywords, placement, and quantity. Therefore, your strategy must include intense studying of your competitors' top-ranking pages. Please do this by going on the Link Assistant Website Auditor; it provides you with a thorough list of SEO writing instructions.

For optimal results in the SERPs, maintain the ideal keyword density at 1%. Use tools like smallseotools.com, seoreviewtools.com, etc.  

5. HTML Tags

HTML tags provide Google with the most vital and informative chunks of your content. The tags have several purposes: -

  • Title and Meta Description- These tags are visible to the users in the SERPs. Exploit this feature by reeling in target users with rich keywords. 
  • Headline tags serve as an anchor in a sea of words (H1....H6), providing ease in understanding users and search engines. 
  • Alt Text- When uploading an image, you can enter a text describing that image for search engines; this is called Alt text. Accessibility of your page improves with the image landing on image search results.

Tricks of Trade 

The comprehensive approach to optimizing your HTML Tags is by using the Website Auditor. First, click on Site Structure > Pages > On-page and get a detailed report of your shortcomings. 

6. Google My Business listing

A critical step in your local SEO strategy is to claim, upgrade, and sustain your business' Google My Business (GMB) listing. It escalates your local search performance, visibility, and qualifies you for Google maps. 

Tricks of Trade

First, visit Google my business page to claim and verify your local business. Then you are transported to the Dashboard, where you are shown various ways to boost your listing like business hours and address.

7. Structured data

It's a regular format that marks up information about a web page to help search engines organize and land the page on apt search queries. It does various things like pin a location, upgrade search snippets and provide ratings.  

Tricks of Trade

There are several styles to choose from to control how your structured data is presented in search engines. Some are knowledge graph, rich snippets, and rich cards, email marketing, etc.  

Use Google's Structured Data Markup Helper to guide you with the best style for your webpage. 

8. User Behavior 

It's a series of programs used for ranking web pages. There is ambiguity regarding Google using this as a measure to rank web pages. Nevertheless, you can achieve a rank from click-through-rate (CTR), session duration, depth, and bounce rate. Use Google Search Console and Google Analytics to monitor your performance. 

Tricks of Trade

To boost user behaviour, generate engaging content like attractive snippets to increase CTRs. To improve session depth, duration, and bounce rate, you have to allure users with rich quality content, internal links, pleasant aesthetics, and captivating images.

It is vital to remain updated with dynamic ranking factors. As some are losing importance, more are coming in effect. However, this definitive list shall make do for your optimization strategies. 


About Me:

Harsh has worked in publishing and marketing since 2012. He started his career at Journal and has since worked and written for several top equestrian publications and Technology websites. Most recently, he worked in corporate marketing with a focus on strategic and digital planning. A lifelong dog, & horse owner, Harsh currently writes for Stallion.house, a website that Provides complete details of products like saddle, girth etc which can provide maximum comfort to your horse. He is also a certified therapeutic riding instructor and previously managed the care and training of a 12-horse therapy herd. Harsh holds a B. SC in Hospitality, Travel, and Tourism

Publication date: 
09/29/2020 - 15:30

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