Latest news about Bitcoin and all cryptocurrencies. Your daily crypto news habit.
Designed in collaboration with British influencer Zuby, each piece is linked to the VeChain blockchain for “Proof of authenticity”.
On Friday, the online retail store Bitcoin Movement (BTCMVMNT), launched a limited edition streetwear line featuring a blockchain-backed system of “Proof of authenticity.”
The 300-item collection, which was designed with input from British entrepreneur and rapper Zuby, consists of 50 hoodies, 125 Hats, and 125 T-Shirts, all bearing the logo ‘21 Million,’ representing the maximum amount of Bitcoins that will ever be mined.
Each piece in the collection, which is titled “Take the Power Back,” contains an near-field communication chip linked to the VeChain blockchain. Through a mobile application provided by the Bitcoin Movement, customers can scan a sticker attached to the garment, and the application will retrieve product information from VeChain in real-time.
If the product is authentic, the application will display the message "100% Genuine Verified". Additionally, the app will display the specific version number of the garment and the unique transaction ID linking it to the blockchain.
Founder of The Bitcoin Movement, Daryl Kelly commented, “I wanted our first blockchain limited edition collection to be truly representative of the philosophy of Bitcoin. Embodying the attributes that have made it so disruptive, successful, and attractive to those who seek truth and transparency. VeChain's industry-leading public blockchain technology perfectly fits our movement.”
This collaboration isn’t the only instance of limited release fashion relying on blockchain technology to deter knock-offs. Recently, fashion makers around the world have begun to adopt blockchain technology in the field of supply chains or in the field of product authenticity verification.
On September 3, Fashion House Alexander McQueen, launched a new blockchain-powered label that enables both designers and consumers to securely register and trade clothing.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.