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Southampton Football Club, a soccer team currently ranked 13th in Englandâs Premier League, recently signed a new sponsorship deal that includes an option for the club to be paid certain performance-based bonuses in bitcoin. The deal also extends the clubâs partnership with the Coingaming Group as Main Club Partner for a further three years.
Also, as part of the new agreement, Coingaming Groupâs brand, Sportsbet.io will continue as the clubâs front-of-shirt sponsor. In a statement issued on April 8, the club explains the rationale behind the decision to include bitcoin bonuses. It said:
(The BTC bonus) allows the club the opportunity to take advantage of the new, high-growth currency if it feels it will bring significant future benefits.
According to the clubâs statement, Southampton can elect to get paid in bitcoin at the end of the football season.
Meanwhile, Southampton Football Clubâs Chief Commercial Officer (CCO), David Thomas also commented on the new sponsorship package.
âThe team at Sportsbet.io have built a successful business by challenging convention and disrupting the market, but in a responsible way, and their approach to our partnership with them has been no different,â said Thomas.
The CCO also applauds Sportbet.ioâs track record in developing and promoting âsafe gambling messages.â With this sponsorship deal, Southampton becomes one of the first sports teams in England to embrace bitcoin.
What are your thoughts on this sponsorship deal? You can tell us what you think in the comments section below.
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