Latest news about Bitcoin and all cryptocurrencies. Your daily crypto news habit.
By Surojit Chatterjee, Chief Product Officer
Innovation is a lot like exercise. You have to approach it with discipline, or you can easily fall out of habit.
Managing innovation is easier when a company is starting out, as there are fewer products, people and processes to manage. But, as a company grows, it becomes much more difficult. Creating sustainable, repeatable innovation at scale is one of the greatest challenges for technology companies today.
From the beginning, Coinbase has created a culture of continuous innovation, and as a result, itâs become a place where innovators and entrepreneurs thrive. We make it easy for employees to dream up new ideas, build new products, and bring them to market.
As Coinbase scaled, we asked ourselves: how can we make sure Coinbase remains an âidea factory,â and how can we tap into the creativity of all of our employees?
Our answer is Project 10 Percent, a new internal program designed to manage our disruptive innovation bets. The â10 Percentâ refers to the amount of resources weâre dedicating to supporting these big bets in line with our philosophy that 70% of our time should be focused on core work, 20% on strategic bets, and 10% on innovative experimentation.
So, how do we define âdisruptive innovationâ that becomes 10 Percent projects? They are defined by their potential impact to the businessâââcreating step-function change in our users, metrics, or capabilities.
These 10 Percent projects are managed differently, too. To solicit great ideas, we invite all employees to complete a simple two page submission. In addition, weâll host two Y Combinator-style pitch day events internally each year. We believe that innovation is part of everyoneâs job; great ideas can and should come from anyone within the company.
We also recognize the need to have a high risk tolerance. Every quarter we evaluate these projects to measure progress to determine their path forward. Not all 10 Percent projects will make it. And, thatâs ok. Thatâs by design. If they all succeed, we werenât thinking big enough. But the ones that do succeed should have a 10x impact and fundamentally move the crypto industry forward. Our most successful products today started as disruptive bets.
Itâs still early days for the cryptoeconomy. By maintaining our culture of repeatable innovation through these 10 Percent projects, weâll be in a position to continue building powerful, simple, and compelling product experiences that define the future of our industry.
We are hiring at levels across the organization, and weâre looking for entrepreneurs and creative problem solvers who are willing to take risks in order to advance our mission. Come build with us.
Introducing Project 10 Percent: Building a culture of repeatable innovation at Coinbase was originally published in The Coinbase Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.