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The fan token had earlier dropped by almost 40% after hitting a record high of $61.50 amid speculations that Lionel Messi would join French club Paris Saint-Germain.
PSG, a fan token launched by Paris Saint-Germain, resumed its uptrend on Thursday after Argentinian football superstar Lionel Messi confirmed that he was joining the French football club.
The PSG/USD pair jumped by 10.57% to hit an intraday high of $41.90. The pairâs latest upside move followed an almost 40% bearish correction from its all-time high of $61.53 achieved on Tuesday amid speculation that Messi would sign a multi-year contract with Paris Saint-Germain.Â
âParis Saint-Germain is a possibility, yes,â Messi stated during his emotional farewell address after ending his 19-year stint at FC Barcelona on Sunday. However, he added that ânothing is confirmedâ and that he is still talking about the possibility of joining Paris Saint-Germain.
The cost to purchase one PSG token almost doubled after Messiâs public address. It later corrected due to what appeared like profit-taking but resumed its bull run entering the Thursday session, almost a day after Messi finalized his two-year contract with Paris Saint-Germain.
PSG price performance throughout its trading history. Source: TradingView
Moreover, Paris Saint-Germain revealed that the 35-million-euro-per-season financial package to Messi would also include payments in PSG fan tokens. The news service cited sources from the football club, claiming that PSG would be a part of Messiâs âwelcome package,â provided by Socios.com, the clubâs fan token provider.
Sociosâ own in-house currency, Chiliz (CHZ), rallied 12.30% to reach $0.368 for the first time in almost two months after the Messi-PSG news broke out.
Chiliz price daily chart. Source: TradingView
Tokenizing sports
The news, on the whole, served as a validation of the sports industryâs active foray into the widely untapped world of cryptocurrencies. In doing so, clubs are attempting to employ digitized tokens to provide holders the right to vote on minor decisions and enable them to buy sports merchandise.
On the other hand, fan tokensâ popularity also served as an opportunity to gauge fan sentiment for any decision a club makes. For instance, the PSG tokenâs rally to an all-time high based on potential Messi recruitment helped showcase the clubâs followersâ approval of the decision.
Football clubs Manchester United, Arsenal, FC Barcelona and Italian AC Milan launched their fan tokens earlier this year. Even the national football team of Portugal launched its own crypto token in June on Socios.
Meanwhile, the French Football Federation announced that it would launch player nonfungible tokens (NFT) alongside Sorare, a blockchain-based fantasy soccer game.
Socios Chiliz exchange founder and CEOÂ Alexandre Dreyfus noted that clubs that signed up with them at the early stage made massive profits in terms of revenue. When the business model of monetizing fan engagement worked financially, more clubs joined.
âThe thing is, all of these teams, they talk to each other,â Dreyfus told Sports Pro Media.
âSo they call each other and say, âhey, can we have more information about your partnership with Socios? Does it work? Are we legit? Did you really get paid the amount you got paid?ââ
As a result, Socios has grown its partners from 20 to 48 so far in 2021, raking in more than $200 million in revenues.
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Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.