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The crowdfunded 2015 YouTube featurette âKung Furyâ was wild and wacky, ready-made for memes, and it cultivated an ardent fan baseâqualities that describe many popular NFT collections as well. Given that, it makes sense that "Kung Fury" director David Sandbergâs new project is an NFT set, and thereâs a potential film-related perk for fans who buy them.
Sandbergâs Unicorn Masters is an original NFT series inspired by classic action figures from his childhood in the 1980s and â90s. The first drop is focused on movie monsters, timed to Halloween. It's also the first NFT drop from Decrypt Studios. (Disclosure: Decrypt Studios, an NFT and web 3 production company, is a separate division from Decryptâs editorial team and has no influence on our coverage.)
Each of the 15 single-edition Ethereum NFTs takes the form of an animated 3D render, featuring a glossy sheen to complete the illusion of being a real-deal plastic toy. Sandberg told Decrypt that it was a welcome break from the world of large-scale movie making while heâs finishing up extensive VFX work on next yearâs âKung Fury 2.â
âItâs sort of like creating a pool of characters, and just expressing my ideas freely,â he said. âIt was a really fun break, just to be creative and not have any sort of oversightâto just go nuts.â
Having a âpool of charactersâ sounds like it could come in handy for someone who makes over-the-top action films featuring all sorts of monsters and creatures. And thatâs the plan.
Sandberg plans to tap into these creations on future film projects, which means that the monster NFT someone buys could show up on the silver screen at some point. For now, thatâs just a possibility rather than a promiseâthis is still an âexperiment,â he said.
In any case, his NFT collectors will have a direct connection to him, and can provide input and feedback as he pursues potential future projects around these characters.
The planned approach reminds him of using Kickstarter to fund the first âKung Fury,â he said, as that film cultivated a passionate community of backers. With digital ownership rights via NFT collectibles, Sandberg is trying a new way to generate interest and investment alike.
âThat passion and excitement from the [Kickstarter] community was affecting everyone who worked on the production, and it created this excitement all around,â he said. âIt was more openâyou could discuss things with the backers. Working in Hollywood, it's more of a closed ecosystem for various reasons. And thatâs fine. But I miss the community aspect.â
Timbaland Dropping Ethereum Music NFTs That You Can RemixLaunching his own NFTs provides a new way to tap into that kind of community. And it could lead to bigger things down the line: Sandberg is also enticed by the possibility of using NFTs to fund future movie projects, much in the way that Mila Kunisâs web series âStoner Catsâ was funded by NFT sales.
âIt could be really exciting for the future if we could finance movies this way,â Sandberg said. âItâs sort of crowdfunded, where you create these hubs of people who are excited about a project and you work with them, get feedback from them, and then you actually create something that is speaking to that specific audience.â
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