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Premier League football club Arsenal FC has announced a partnership with Cashbet, a cryptocurrency marketing itself as being âdesigned specifically for iGamingâ â comprising the first instance of a cryptocurrency sponsoring a major soccer team. Partnerships between sporting entities and virtual currencies appear to be quickly proliferating worldwide, with newly crowned Bellator MMA welterweight champion, Rory Macdonald, receiving 330 DASH to wear branded apparel representing the altcoin in his recent title fight.
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Cashbet Becomes First Cryptocurrency to Establish Partnership with Major Soccer Team
Cashbet, a gambling-oriented cryptocurrency from 2012 that is soon expected to conduct an ICO, has secured a partnership with Premier League soccer club Arsenal FC.
Arsenal FCâs Chief Commercial Officer, Vinai Venkatesham, has stated: âWe are pleased to welcome Cashbet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.â
The chief executive officer and founder of Cashbet, Mike Reaves, has celebrated the deal, stating âWith our ICO for Cashbet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players. We are delighted to do so in partnership with one of world footballâs true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.â
Deal Struck During Period of Increased Regulatory Scrutiny Surrounding Cryptocurrencies
The agreement between Cashbet and Arsenal FC has been made for an undisclosed sum of money for which the company will assume the âexclusiveâ position of âofficial Blockchain Partner,â and see its ICO promoted to the clubâs â60,000-seat Emirates stadium.â
The Financial Conduct Authority is reported to have âdeclined to comment on Arsenal FCâs decision to promote a cryptocurrency,â however, a spokesman has emphasized that the institution is planning on âconduct[ing] a deeper examination of the fast-paced developmentsâ pertaining to the cryptocurrency and initial coin offering industries â adding that it will be willing to take âfurther regulatory actionâ if required.
Cryptocurrencies Partner With Sporting Entities
The partnerships between cryptocurrency companies and sporting entities appear to be quickly moving toward the mainstream, having come along way since early efforts such as Dogecoinâs fundraising for the Jamaican bobsled team, or Potcoinâs sponsorship of Dennis Rodmanâs North Korean adventures.
In late December 2017, Dash announced it had partnered with top-ranked welterweight MMA fighter and cryptocurrency advocate, Rory Macdonald, ahead of Macdonaldâs title shot with the promotion scheduled for January 20th, 2018. The Canadian was able to secure 879 âYesâ votes to â229â votes from the Dash community, confirming that Macdonald would receive 330 DASH (then worth approximately $370,000) in exchange for wearing Dash-branded clothing and mentioning the cryptocurrency in interviews and on social media.
What sport do you think will be next to receive sponsorship from cryptocurrencies? Share your thoughts in the comments section below!
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