Latest news about Bitcoin and all cryptocurrencies. Your daily crypto news habit.
Lacoste, a French-based luxury clothing brand, has launched a new NFT collection as it expands into Web3.
A press release from the firm said the new experience will come via its aptly named UNDW3 (pronounced โunderwaterโ).
The community around the brand will use the digital experience to โtake ownershipโ of the firm, according to the announcement.
UNDW3 with the iconic crocodile brand
Lacosteโs NFTs will feature the iconic crocodile, with the total pieces released corresponding to the L1212 polo shirt the fashion brandโs founder Renรฉ Lacoste invented.
On 6 June, Lacoste launched a Discord server for the NFT, attracting 55,000 people. 30,000 subscribers registered within the first 48 hours, the firm said. The collection went live on Tuesday 14 June, giving fans a chance to mint an underwater NFT.
๐๐จ๐๐๐ฒ ๐๐/๐๐ ๐ข๐ฌ ๐๐๐๐จ๐ฌ๐ญ๐ ๐๐ข๐ฌ๐ญ ๐๐ข๐ง๐ญ๐ข๐ง๐ ๐๐๐ฒ.
At 12h12 CET time, you will have the opportunity to mint a #underwater NFT.
Do you know what you will get by owning the #NFT below?
Let's dig together.๐คฟ #UNDW3 1/7 pic.twitter.com/HyOqwRzVQ0โ Lacoste (@LACOSTE) June 14, 2022
In total Lacoste plans to launch 11,212 NFTs in the first drop with each NFT priced at 0.08 ETH.ย
Apart from the NFTs giving holders exclusive access to the UNDW3 universe, it will also bring together the brandโs customers and fans.
The firm says this is just the first phase of its journey into Web3 and hopes to see further growth over the next few years.
The post Luxury brand Lacoste expands into web 3 with UNDW3 appeared first on CoinJournal.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.