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For a long time, the only way I was capturing email addresses on the Lean B2B website was through a basic newsletter signup. It was good, but it was not great.
On the site, prospect buyers were able to download the first six chapters of the book without giving me their email addresses.
There was no way for me to follow up on downloads, but I didn’t think much of it.
This past September, I decided to step on the gas pedal and expand the business. One of the first things I did, was add an extra step before download. Now, visitors had to provide an email address in order to download the sampler.
I was expecting an increase in signups, but never thought I would get 3 times more subscribers (300% increase) for 15 minutes of work!!
I had always been skeptical of lead magnets and gated downloads, but this made me want to experiment a bit more with email signups.
My First Experiment With Content Upgrades
Around the Holidays, I was putting the finishing touches on a new post for my personal website (Why Rate of Learning is Your Most Important Metric).
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