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How I Made a Million Rupees in Just a Month with SEO
Being a founder of multiple failed startups, I always tried to find a way of cheap advertising techniques to get results with minimum investment. In this struggle, one day I came across Search Engine Optimization (SEO) platform and I can confidently say it changed my life.
The moment, I became convinced that how much powerful SEO is in the world of advertising, I didn’t waste any time and started learning it right away. I implemented it on my website Berq Properties. And after years of trying SEO techniques on my website, I became expert at it.
Here, I want to share the journey of my startup Berq Properties. It is a real estate blog, where I used to write SEO optimized articles and my partner worked as a sales guy.
The Business ModelOur business model was to get real estate leads through the website using SEO tricks and then refer those leads to partner real estate agency which can give us commission on every sale.
SEO StrategyIn the start, I managed to attract only few hundred visitors per month. After few months, I reviewed my SEO strategy and made a new one. In the new strategy, I focused on picking new SEO keywords for new projects. So, whenever new real estate project launches, we made sure that we were at the top of Google search. Since it is easy for new keywords to beat powerful and old websites like Zameen and Lamudi.
During that time, one day I got a call from my partner and he informed me that a new project “Bahria Paradise” is about to launch soon. So, I immediately made a new page on my website with the same project name. Hence, the race to increase the number of visitors started. After making its page, I worked on its SEO all night long. I wrote few articles on it and backlinked it to my landing page. Furthermore, to give it an extra juice, I made a Facebook ad which sends interested users to our new page.
Beating Zameen.com and OLX.com.pkNext day, we were at the top in Google search by beating other websites like Zameen.com, olx.com.pk, and bahriatown.com. So now, anyone who searches Bahria Paradise Karachi, they will see our website page. As most people prefer to go to a website which is on the top, this gives our page higher Clickthrough rate (CTR). Our daily users increased from 56 to 1069, that is 1800% increase in daily visitors. Below is the screenshot of Google Analytics:
Visitors before Publishing New Keyword ContentVisitors After Publishing New Keyword Content
This helped us attracting every potential buyer fall on our website. We started to receive nonstop calls and it didn’t stop till a month. We made an easy 1.5 million PKR in a month just by being a middleman. We referred our clients to our partner real estate agency and they gave us a healthy commission. Our total sales for a month was around 50.
How can you make your business a success through SEOSEO is not a rocket science. Anyone can learn it with little knowledge of computer science and marketing. These days in our Pakistani market, good SEO experts are difficult to hire as this is something that is not taught in our universities. It’s about time that our computer science course gets digital marketing subject as a compulsory elective. Its future is wide and unlimited. Print media is going to be obsolete in coming years. For a business owner, don’t be late to implement SEO, your competitors probably know about SEO, but you might have been left behind.
Best of luck.
How I Made a Million Rupees in Just a Month with SEO? was originally published in Hacker Noon on Medium, where people are continuing the conversation by highlighting and responding to this story.
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