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Letâs be honest, converting visitors into customers isnât easy, especially if you donât have the expertise to be able to target them properly.
In this article, Iâll show you how you can use 5 free tools that can help you compensate for not having the ideal conversion-driven landing page/website in place.
This is not a replacement for a proper way to acquire customers with a good Landing page but it can still help people struggling to get customers. If you implement these free tools and get a few customers with them, itâs literally free money!
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Tawk.to
Conversations from my own leadsChat with live visitors manually (if you want)
âThere are many chat widgets that you can use but most of them require paid plans for very essential features like:
- Making sure you can trigger the widget when itâs the most valuable like in the faq and pricing pages.
- Controlling office hours and being able to leave offline messages.
- Be able to have multiple people from the team engaging in conversations within the free plan.
- You can monitor visitors and start chatting manually (if you want).
The only disadvantage is that some settings are not very user-friendly but once you get used to it, itâs a great value!
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âHotjar
This my favorite analytics tooI and itâs the best value from this list! If you have less than 2000 visits a day you can use it for free.
There a lot of analytic tools with similar features but you just canât beat Hotjar for itâs value as the other tools can charge around $200/month for the exact same features!
Here is an overview of itâs most useful features for SaaS Landing Pages.
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Watching what users do itâs the best form of analytics!
âThis is the most valuable thing you can get. Watching a bunch of numbers on Google Analytics, especially for the less experienced, isnât even close to telling the whole story!
By watching the recordings of real visitors you can actually focus on the important stuff like:
- âWhere do visitors get stuck?
- Where do they decide to leave?
- What might not be clear enough?
Want to learn the 80/20 of Analytics and these important metrics? Thatâs Step #1 of my free email course, you can sign up here.
Heatmaps
If you want an overview of all the recordings you can simply set up a heatmap.
The Heatmap will give you a preview of how long your visitors are staying, where they are leaving (% wise) and how much of traffic actually gets to see something you consider important for the sale/conversion.
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Funnel Analysis
âThis is such a useful feature! It might seem simple but there is no other tool that Iâve used that makes it so easy to get an overview of which step (or steps) of the funnel is not working as well as they should. You just need to insert the URL and itâs able to track those conversions.
This is also great to tell you which part of the funnel you should focus on, as itâs super easy to waste time on something that wonât get you more results. Startups canât afford to lose that time or worst, to make the conversion even worse by not knowing what to change.
âIf you want to geek out a bit more you can even go as far as analysing each step of a form!
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ProveSource
This takes your social proof to a whole new level!
Itâs free up to 1000 visits/month and gives you so much control on how it behaves, what info it shows and where it shows up, plus it enables several pop-ups within the free account (unlike similar tools).
People are getting more and more numb to testimonials so a dynamic popup will help you promote the ideal social proof in different pages and at different stages of the buying process, powerful stuff!
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âHere are a few use cases specifically for SaaS Landing pages:
- Show how many people signed up on the Landing page.
- Show how many people purchased âX planâ on the Pricing page to make potential customers more likely to take action.
- Show the number of people that have visited your page in the last XÂ days.
- Show how many people completed a form if the visitor is at a certain part of a form too.
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MailChimp
Mailchimp.comâââEmail automations
âOf course you have heard of MailChimp, but are you using it properly?
Unfortunately, most people wonât be ready to convert right away so you will need to follow up with them!
How are you capturing those email addresses and creating a simple campaign to try to get get a least some of them to convert later on?
MailChimp enables you to do this for up to 2000 people for free, how much revenue could you bring by capturing and following up with 2000Â leads?
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Funnelytics
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âThis one might seem a bit of an unusual recommendation but itâs extremely crucial to make the most of your website and make it a tool to acquire customers.
Funnelytics allows you to plan funnels 100% for free.
You can define and iterate how users should flow around your website and plan ways to keep interacting with them, educating them on your product and try to convert them before they leave your website.
You can even plan more complex funnels that include email campaigns that send people back to the website.
âWhy am I showing this tool?
Like I said in the Mailchimp section, you need a way to follow up with most potential customers that are NOT ready to convert at the moment (or need more information).
The Landing page wonât convert everyone, instead you need to send different groups of people to different parts of the website to convert them long term.
I made a quick video explaining how you can come up with a funnel like this to generate predictable revenue from your Landing page and why most startups fail to get to get it right. Hereâs the link to the video.
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Final Thoughts
These tools are not a replacement for fixing a Landing page thatâs is not converting well but, it can enable you to compensate for it and even get you some feedback on what might need to be changed later on.
These tools are free, if you can get a few more customers with these I am literally giving you free money. Youâre welcome!
â¶ïž Bonus Video
How to Generate Predictable Revenue with a Landing Page
Hereâs a short little video showing how this all comes together and really how incredibly powerful this can be!
Quick video on how to generate predictable revenue with a Landing page
Hereâs a link for the video
Originally published at www.cortes.design.
5 Free Tools to Make Your SaaS Landing Page Convert More was originally published in Hacker Noon on Medium, where people are continuing the conversation by highlighting and responding to this story.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.