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Airtab App Partners with doTERRA Essential Oils Company
doTERRA Wellness Advocates can now create and host mixology events focusing on cocktails that are fortified with essential oils. This is after the Airtab social interactions app launched a platform for this purpose. Lately, essential oils have become an integral ingredient of many cuisines. doTERRA will benefit from Airtab tasting events because the attendees will have a first-hand experience with their products.
Additionally, the Airtab app will enable doTERRA Wellness Advocates to access an interactive page through which they can highlight products details, ingredients and so on. Julez Weinberg, an author and a Blue Diamond Leader at doTERRA, praised Airtab for launching the platform because it will promote essentials oil mixology events organized by doTERRA.
The initiative will be headed by Lina Apsey, the director of Airtab and Advocate at doTERRA, and Krista Randall, the CEO of Coastal Essential Oils who is also a Diamond wellness advocate at doTERRA.
“Randall said that she expects Airtab to get more clients due to the high popularity of doTERRA. She added that over 350,000 doTERRA advocates had expressed willingness to participate in Airtab mixology events.”
Kristal believes that,
“advocates have the potential to influence their 10 million followers to download the Airtab app. The partnership is expected to allocate a portion of its revenues towards the doTERRA Healing Hands Foundation that promotes philanthropic causes in surrounding communities.”
Currently, doTERRA is valued at $4.5 billion and has 6.7 million registered members. Dennis Cunningham, the CEO and Founder of Airtab, expressed confidence that the partnership will boost the popularity of his company in the US. He added that their app is built using blockchain technology, meaning that all transactions are encrypted and secured. Dennis concluded by lauding doTERRA and saying that they share similar goals.
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