Crypto marketing can be affordable and scalable for blockchain projects, regardless of the size of the company. Whether you have a modest budget or thousands of dollars to spend, crypto marketing is beneficial in many ways.
As an early-stage project, it is essential to start crypto marketing so as to identify which channels are most effective in building community and securing investments. It's important to figure this out early on because blockchain startups tend to grow rapidly. Before you know it, you'll have a substantial budget to spend on crypto marketing.
Use content marketing
The good thing about content marketing is that it is free yet can be rewarding as paid advertising. Start with blogging on your website, Medium or LinkedIn. The blog is the main platform to educate investors about your business and technology. A blog is also useful in providing technical documentation and technology overviews so that investors can have a better understanding of your project.
Use keywords to reach target audience
Whether you want to reach investors or users for your product, utilizing long-tail keywords can help you reach your target audience with ease. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic to your site and be found by new and motivated audiences.
Paid crypto marketing
Paid social and paid search are big components of crypto marketing campaigns, but you don’t need to have a big budget to start. You could start with organic social posts, and learn a thing or two about your audience. Conduct A/B tests constantly and focus on identifying the sweet spot for your business — the most effective channels, content types and target demographics.
Embrace social media
Blockchain companies need community-based social media channels to engage followers and build a strong community around the project. Social media also allows you to share quick updates and provide additional information to investors. However, not all social media networks will be a good fit for your blockchain startup. Only use those that makes it easier to support the community and engage your audience.
One of the channels ideal for supporting the community is Telegram. With Telegram, you can allow members of the community to discuss the latest product updates, ask questions, and receive advice.
Other similar channels where you can engage the community are Quora, Reddit and Twitter. These channels, however, should be managed to maximize engagements.