UEFA Set To Lauch NFT Collectibles with Topps Company

UEFA Set To Lauch NFT Collectibles with Topps Company

The Topps Company is delighted to announce an extension as the exclusive and official collectibles partner of UEFA’s prestigious club cup competitions. In addition to the UEFA Champions League, the global sticker and trading card company has once again secured exclusive rights for the UEFA Europa League, UEFA Women's Champions League, as well as this year’s inaugural UEFA Conference League. Topps continues to expand its product portfolio and add a new dimension to the collectors’ and trading card community. With the required third-party IP clearances, Topps will also be creating versions of selected collectibles products as Non-Fungible Tokens (NFTs).

Topps will once again be capturing the greatest of moments, the biggest triumphs, and the world’s best players on its stickers and trading cards by turning them into iconic collectibles – and, from the upcoming season, for the first time as NFTs. With an emotional film and its claim »Moments that stick with you«, Topps continues to show what counts most for the company: its emotional connection and appreciation of supporters by creating unique and innovative collectible memories for football fans to delight and share in across the globe.

Topps CMO Patrick Rausch: "It's great to offer our community and football fans across Europe and the world not only the best players, but also the greatest moments in the upcoming seasons. As UEFA's exclusive partner for collectibles, we are not only taking a huge step towards the future together, but we’re also taking collectibles to the next level. Only Topps will offer physical and digital collectibles products for the UEFA Champions League and all other UEFA club competitions from the 2021/22 season onwards.”

For six years Topps has been the official partner of the UEFA Champions League, UEFA Europa League and UEFA Women's Champions League. The collector business is booming and has increased even more during the Covid-19 pandemic.

The film on the extended partnership of Topps with UEFA was produced by the agency Jung von Matt SPORTS.

About Topps:

Founded in 1938, The Topps Company, Inc. is a global consumer products company that entertains and delights consumers through a diversified, engaging, multi-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker and album collections, memorabilia, curated experiential events, gift cards and novelty confections. Topps Physical Sports & Entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, WWE, Wacky Packages®, Garbage Pail Kids®, Mars Attacks® and more. Topps Digital Sports & Entertainment has connected with people around the world who have downloaded our apps including Topps® BUNT®, TOPPS® KICK®, Star Wars™: Card Trader by Topps®, Topps® WWE SLAM™, Topps® NHL SKATE™, Marvel Collect! by Topps® and Disney Collect! by Topps®. Topps Digital Services is a leading processor, distributor and program manager of prepaid gift cards and provider of cloud-based financial services and white label e-gift solutions for widely recognized digital businesses that include Airbnb, Deliveroo, DoorDash, Hulu, Instacart, Netflix, Nike, Twitch and Uber. Topps Confections, Bazooka Candy Brands, produces, markets and distributes confections brands including Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop®, Finders Keepers®, and Bazooka® bubble gum. For additional information visit topps.com, play.toppsapps.com, toppsdigitalservices.com and Candymania.com.

About Jung von Matt SPORTS:

Jung von Matt SPORTS is Europe's most awarded creative agency in sports, working for associations, clubs, athletes, advertisers, publisher brands, start-ups and NGOs. Based in Hamburg, the creative sports collective is an independent and integrated part of the international Jung von Matt Group. With over 80 specialized employees, the agency combines creative and consulting excellence, sports marketing know-how and a global network through six connected units: strategy, creation & production, consulting, publishing, sponsoring and esports. Clients are a.o. adidas, FIFA, McDonalds, Bundesliga, BMW, ESL, Intersport, Bayern Munich, Vodafone, Los Angeles Football Club, Mercedes-Benz, Borussia Dortmund, Swisscom, DFB, Hyundai and the Supreme Committee for Delivery & Legacy. Jung von Matt SPORTS is also proud supporter and partner of Common Goal – the world’s leading NGO and social collective in football.

Publication date: 
09/14/2021 - 16:30

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