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In a study on QR codes and ‘purchase intention,’ academics found that the study “showed that QR codes have a great impact on purchase intention and customer satisfaction.” This fact is compounded for online shoppers as QR codes are integrated into the online shopping experience. QR codes also necessite customer engagement and interaction with a brand, which can lead or persuade consumers to purchase. However, consumer response to QR codes is largely dependent on their quality, appearance, and integration with their shopping experience.
What are QR Codes?
A quick response code, or QR code, is a distinct barcode that can be scanned by smart devices. Any information can be embedded into a QR code, and it is frequently easy to do so. This makes QR codes a useful and convenient tool for businesses to impart information to their consumers. They are often adopted by marketing teams in campaigns, or used by business owners to make information acquisition simple. Some restaurants make use of QR codes to allow customers to scan to see menus on their phones. Other businesses use QR codes to allow customers to enter competitions. Their applications are truly very versatile
What can QR Codes Offer Small Businesses?
Unique Marketing Opportunities
QR codes allow for a great deal of creativity when it comes to marketing. They open doors for consumer interaction with brands, and facilitate active participation with campaigns. Brands can ensure that the landing pages of their QR codes are interesting and inviting in order for the customer to feel satisfied after scanning.
Small businesses can use QR codes to send consumers to their e-commerce platforms or websites. Additionally, they can also send consumers to download an app. But, small businesses can become even more creative than this. At business conferences or events, businesses can use QR codes to direct consumers or groups to maps, or phone numbers. Similarly, QR codes could be scanned to reveal messages. This is particularly effective in SMS marketing.
A Tool for Providing Information
Most businesses will utilize QR codes as a means of providing information to their customers. The restaurant example above is an interesting example, as restaurants are able to bypass printing costs, as well as the time that it takes for waiters to hand out menus. Similarly, retail stores might scatter signs with QR codes throughout their store to allow customers to scan for more details on pricing, returns, and policies. They could also add promotions or discounts to the QR codes. This is a unique way of limiting time and resource waste. It also positions customers to be able to find out the information on their own.
QR Code Generators
Small businesses may not know how to create unique QR codes. As a result, there are many services that are often free which provide free tools to create QR codes. To make use of these free tools, small businesses need to decide what type of QR code they want to create. There is a wide variety of QR code forms available to businesses. Ultimately, the type of QR codes that businesses create is related to what they intend to do with the code.
One tool that businesses can use is a QR code generator. These tools allow businesses to add their chosen designs, logos, color palettes, and more to their QR code. This allows for a degree of customization, without the necessity for outsourcing work. Businesses need to know what they want to do with their codes, as well as all the information they wish to provide. The QR code generator will then create a unique QR code based on the information that was provided. This is a nifty tool for small businesses that are looking to expand their digital presence and marketing tactics.
For more information on QR codes:
Free QR Code Generator | TRUiC
Final Thoughts
QR codes are a great way for small businesses to expand their marketing capabilities, and effectively communicate to their customers. It is useful for both e-commerce platforms and physical stores. Businesses can also reduce their reliance on paper and physical signage. The benefit of QR codes is that it allows consumers to interact and physically engage with a business. This interaction often leads to more sales, as the customer feels more connected and engaged with a business.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.