Latest news about Bitcoin and all cryptocurrencies. Your daily crypto news habit.
The core principle of Web3 involves a decentralized system built and owned by its users, which uses blockchain, cryptocurrencies and NFTs in order to provide this distributed ownership. Strongly against centralized structures, Web3 puts power in the hands of its users rather than mass corporations.
Lunar Strategy, the Web3 marketing agency, is known for creating forward-thinking strategies to accelerate the success of such blockchain, crypto and NFT projects, and has just released an academy to help educate on a much broader scale. Bridging the gap between the physical and digital realms remains one of the most exciting challenges for Tim Haldorsson and his team right now, especially in terms of adding real-world utility to NFTs.
Haldorsson says it may take some time for Web3 and NFTs to become more mainstream. Still, marketing is all about creating value for projects while helping to make things more popular, and Lunar Strategy is playing a significant role by creating its own Lunaverse.
Learning Web3 Marketing
Since founding Lunar Strategy in 2019, Tim Haldorsson’s mission has been using Web3-focused strategies to grow their blockchain, crypto and NFT projects. Today, the company is based in Lisbon, Portugal, with 18 full-time employees who strive to merge the gap between Web2 marketing and the new demands of Web3.
Now live, the Lunar Academy Web3 marketing course aims to upskill experienced Web2 marketers, project owners and community managers and onboard them into the ever-evolving world of Web3. Tim Haldorsson says: “Bearish market conditions are the perfect time to develop the new Web3 marketing industry standard. Much like the Binance Academy provides educational material where anyone, whether a beginner or professional, can learn about crypto, we want to help people get ahead with Web3.”
He continues, “With its community-first foundations, this new disruptive wave of marketing radically differs from Web2. And as industry experts we want to share our expertise and equip people with the tools needed to accelerate their career and future in Web3.“
Copyright: Tim Haldorsson
Keeping Up With the Rapidly Evolving Web3 Marketing Landscape
Marketing crypto, NFTs, etc., requires a deep understanding of Web3's ever-evolving ecosystems. To help educate a wider audience, The Only Guide You Need for Crypto and NFT Marketing, authored by Tim Haldorsson, is freely available on the company’s website. The comprehensive guide is filled with valuable Web3 tips covering every step on how to create an engaging Web3 marketing campaign with measurable results. Many readers jokingly tell Haldorsson that the directory is so good they feel they could cope without his marketing team.
Lunar Strategy – Web3 Marketing Leader
Boosting new projects in the exciting world of Web3 requires in-depth knowledge, and Lunar Strategy certainly has the expertise in building community growth, establishing authority and creating buzz-worthy campaigns. With their blockchain-centric approach to marketing, the PR agency has several areas of expertise, inlcuding cryptocurrencies, DeFi, GameFi, and NFTs. As they help companies in these industries reach their potential, the Lunar Academy course aims to further educate the marketers of the future.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.