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Web3 as we know is 50% community. You can’t talk about Web3 without the community. Communities are important in the Web3 space and the adoption of Web3 is driven by the community.
With community being a driving force in Web3, there is a need for intentional community management. Without a strategic community plan and management, a Web3 community will be nothing to write home about and this will also affect the Web3 project.
What is Community Management?
Community management basically involves building and managing authentic communities for fans, community members, customers and project founders. It is focused on continuous interaction with both online and offline communities. Community managers are the voice of a Web3 project.
It is important to note that community management is not only in Web3. Infact community management originated in Web2 and we see it employed today in Web3.
Why is community management needed in Web3?
Community management is very vital in Web3. The key to building a successful Web3 project is building a fantastic relationship with your fans and community members. Constantly engaging your audience will help build trust and a better relationship, especially in a space like Web3 which is mostly decentralized and most people are anonymous. Community management can help you achieve this!
The main goals of community management are basically to build a good environment for your users and build relationships, trust and loyalty. When your community members or users are kept engaged, can easily convert and become long-term loyal followers.
Conclusion
The benefit of investing in community management cannot be overemphasized. To build an actionable community that will help the Web3 project grow, community management is not an option but the main ingredient.
Watch out for my next article where I will be sharing tips on creating a community management strategy that works!
Author Bio
Victor Denise Idongesit leads the team at Astut - Cryptocurrency and Web3 Community Management Agency.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.