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A special collaboration between Spatial and Ezel.Life invites people worldwide to experience the traditional Mexican celebration in the metaverse, through a unique cultural immersion, featuring the vibrant colors and costumes of this iconic festival.
Spatial, dedicated to helping creators and brands build their own spaces in the metaverse, today announced an exciting collaboration with Ezel.Life, who, in partnership with the Government of Mexico City, will bring The Day of the Dead (Spanish: Día de Muertos) celebration to Spatial’s metaverse. This novel experience invites visitors from all over the globe to a Day of the Dead themed metaverse festival, where they will be able to attend all-day virtual celebrations and try on Day of the Dead themed costumes via their Ready Player Me avatars. The festival will also feature a mural by one of Mexico’s most iconic artists, Diego Rivera. This virtual world and the wearable NFTs have been designed by the leading immersive experiences studio, Polycount.
Further, in collaboration with Decentraland, Ezel.Life is bringing a virtual Day of the Dead parade to Decentraland’s Arts District. The virtual parade will open on October 29 and will be promoted at the physical parade in Mexico City, which drew over 3 million attendees in 2021. Both Day of the Dead metaverses will remain open for the entire month of November and will include a portal allowing visitors to travel between the Spatial and Decentraland metaverses, marking one of the first interoperable metaverse experiences in multiple languages
“We are very excited to bring Mexico’s official Day of the Dead parade into the Spatial and Decentraland metaverses,” said Ezel.Life CEO Pedro Quinzanos. “For the first time in history, we will celebrate Day of the Dead digitally, which will be an annual event that brings Mexican traditions and culture to the world. We look forward to celebrating with you all at the end of the month, while sharing many new and exciting immersive experiences in the months ahead.”
This is a first for the City of Mexico, where they are combining a physical event with a virtual experience. At a recent press conference, Claudia Curiel de Icaza, Secretary of Culture of Mexico City stated, “As we know, CDMX is the most connected city in the world, which allows for free access to the virtual parade through mobile devices and computers. Further, our partnership with Ezel.Life, who is responsible for presenting cultural projects in the metaverse, brings users from all over the world to this iconic event. This approach positions Mexico City on the cutting edge of digital platforms.”
“We are so thrilled to be a part of this joyful and colorful celebration that sits at the heart of Mexican culture,” said Gianna Valintina, Head of Marketing for Spatial. “In offering an immersive, virtual version of this cultural landmark event, it allows anyone - in any corner of the world - to get up close to the intricately designed costumes, artwork and experience the dynamic celebration firsthand. As a platform that supports inclusivity, we love to support traditions and communities that cross all borders and cultures.”
Visitors can access the virtual celebration on October 29 directly from the Spatial homepage.
Spatial powers your world in Web3. Offering visually stunning spaces that are accessible and easy to use whether on web, mobile, or VR. In Spatial users can customize a virtual space and gather for NFT exhibitions, music performances, runway shows, lectures, live events, watch parties and more. And all it takes is a few clicks to set up your space or join. Full-body avatars allow for interactivity and further monetization channels via wearables and accessories. Spatial was founded in 2016 with the goal of designing high-quality 3D spaces for collaboration and community. Spatial is equipped with tools to make setting up your own space a seamless creative process and has the integrations to make Web3 a highly sociable and discoverable place. Contact us: Twitter @spatialxr, Facebook @spatialxr, LinkedIn spatial.systems, Instagram @spatial_io, YouTube @spatial.
Ezel.Life brings time, culture and humanity to Web3 by turning artistic, cultural and historical stories into immersive learning experiences. In partnership with the Kahlo Family, Ezel.Life created The Red House, an existential journey in Decentraland’s Art District that explores Frida Kahlo’s untold life in the metaverse, launched in August 2022. Ezel.Life’s top tier content portfolio includes partners such as INAH to create a Teotihucan virtual experience, the Museum of Popular Art, Cantinflas World and the Diego Rivera family, amongst others. Ezel.Life was founded in 2021 by Pedro Quinzaños, Luke McFarlane, Mark Riccio, and Sara Murillo.
Launched in 2020, Decentraland is a virtual social world powered by the Ethereum blockchain and the first decentralized metaverse. Within the Decentraland platform, users can create, experience, and monetize content and applications as well as socialize and attend a wide range of daily community-driven events. Decentraland is unique in that it is owned, created, and governed by the people who use it every day. Through the decentralized autonomous organization (DAO) users can submit proposals and even apply for grants for the community to vote on.
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