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- Iconic Playing Card Brand Builds Custom Bored Ape Deck;
- Collaborative Community Deck Will be Available for Presale on April 19
Bicycle Playing Cards, a heritage Cartamundi brand that has brought people together in play for more than 130 years, launches a national casting call to collaborate with Bored Ape owners in the creation of its new community-driven card deck. The brand is on the search for apes from the Bored Ape Yacht Club community to be featured in an exclusive, royal-Ape-themed deck.
“As the world of play becomes increasingly digital, there isn’t a better digital community to collaborate with than the Bored Ape Yacht Club,” says Tricia Bouras, CEO United States Playing Card Company and President of the Global Entertainment Division, Cartamundi.
This casting call comes after the company purchased its own Bored Ape (#1227) last fall, which will be prominently featured in this new playful deck.
Bored Ape owners are encouraged to submit their Ape-lications for the deck through BicycleCards.com/callingallapes to be cast on their very own card in the new deck. Adding to the excitement, Bicycle is engaging the web3 community to help select two Joker cards for the deck through a bracket-style tournament hosted live on Twitter between March 23-April 6. Followers of the brand and fellow ape owners will vote on the most most appropriate NFT for each suit and card, which will inform the final development of the deck.
“We felt the warmest welcome when we Aped into the BAYC this fall and the community went bananas! We are so excited that we’ll be able to feature fellow apes in a collectible Bicycle deck,” said Masha Ievseieva, Vice President North America Marketing and Global Insights.
This special deck will come in two, limited editions - Golden and Silver Banana - with 10,000 and 20,000 copies respectively. The brand will announce the selected cast of Apes and begin presales on National Banana Day, April 19.
As a nod to its own Bored Ape, Bicycle will include two custom jokers in each deck that will be selected by the community. All NFT holders who submit their apes for consideration will also receive a unique Joker NFT, created by Bicycle, featuring their own Bored Ape. The selected group of apes will receive a special package that includes a credit for a free, limited edition Golden Banana deck, and they will be forever linked to the brand's history.
Submissions will be accepted through April 6 and final contributors for the deck will be announced by Bicycle in a live reveal on April 19.
About Bicycle Playing Cards
For over 135 years, Bicycle Playing Cards have been the bestselling and most widely used playing card brand in the world. Bicycle decks are featured in movies, TV shows and favored by collectors all over the world and also played at kitchen tables. The Bicycle brand is also loved and respected by the worldwide magician community. Bicycle cards have passed through the hands of maîtres like Copperfield, Blaine, Richard Turner and Shin Lim.
About Cartamundi
Cartamundi is the worldwide leader in “play” solutions. Our team of over 3,000 employees is united in delivering our common purpose of “sharing the magic of playing together.” The opportunity to “play” gives us all the ability to connect, de-stress and learn something new. We are promoting “play” through our extensive global portfolio of (playing) card brands, while continuing to invest in manufacturing and innovation to bring new ideas to life. These contributions ensure we are the trusted partner of leading toy companies around the world.
Our global brand portfolio includes a suite of heritage brands which go back as far as 1848, including global brands like Bicycle®, Bee®, Copag®, Shuffle® and many locally loved brands. These brands combine craftsmanship with innovation as the basis for their continued relevance and positive contribution to the local communities that love and use these brands. We are a family-owned company with headquarters in Belgium and have a global sales office network and 13 manufacturing facilities.
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