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By Heath Dougalss
“Old Media” Facing Down “Fan Owned Media” as Future Alternative
The old saying goes that “The bigger they are, the harder they fall.” And shocking as it may seem, the big media corporations of Comcast, Disney, Warner Brothers, and the like have seen dramatic shifts in down turned profits, causing them to begin falling in the red for the first time in many decades. With this, many within their ranks are looking for any alternatives to keep them afloat.
And that option, many claim, is in Web3; with various talks about NFTs and Metaverses.
But one approach that some companies are taking is what is called “Fanned Owned Media” that essentially gives a much more decentralized and “power to the people approach” than what other tech companies are doing.
The Total Network is one of these flagship companies. And as of now is the only one looking into this approach, which they say will revolutionize the way that media is made, distributed, and or otherwise created, that will give consumers a choice in the matter of how their movies, tv shows, video games, and other media are done.
“We wanted to allow anybody and everybody to make their own content and to be able to keep their own media to do with it how they wished instead of being told what to do or possibly not even get to use their media the ways they want” says Joseph Grimm, who is the CEO and founder of The Total Network.
“What our goal here is to do is create the entertainment industry into a completely decentralized landscape of art to where singers can make their own albums without any blacklisting or censorship, or even have producers make their own shows without a big network canceling them out of the blue.”
His team also states that their intent is not to completely dismantle the titans of the industry, but rather to level the playing field and make a space for everyone that can make art free of their own fruition, and not beholden to the traditional rules that limit free speech.
“There’s always somebody that is either getting canceled, de-platformed, or just overall not seen and or funded for their projects in their respective medium, and that ends up leaving a lot of great content never seen because of some small circle that that person isn’t apart of” notes CMO Heath Douglass.
“The whole idea of what we aim for is to truly give a voice to content creators both big and small a chance to have their indie film get seen on our platform or have their albums played without restriction. I have personally seen many great singers on social media never get their songs played because of various factors, and that’s just not fair to an always growing and budding industry” Douglass goes on to note.
Whether or not the industry is “dying” is still up for debate. But the one thing that you can’t say is that it’s already dead. As companies like The Total Network have begun to bring new life into the entertainment industry with their innovative thinking and brand new charter that will; in theory; give a breath of fresh air to the medium as we know it.
Author Bio
Heath Douglass has been the CMO of The Total Network for 3 years and has been successful in bringing on various teams, leagues, and other entertainment companies on board, while also working with clients to create and flourish their brands to a much wider audience in the different spaces that Total TV works in.
In his personal life, he lives with his wife in Texas with their cat and enjoys many of the more "nerdy hobbies" such as reading books, playing games and pinball, as well as going to museums.
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