How SEO Agencies Can Take Advantage of Bitcoin Marketing

How SEO Agencies Can Take Advantage of Bitcoin Marketing

Could you remember the last time you paid for something in cash? Today we mainly use credit cards, Paypal, or other types of digital money. In line with world trends, minted and printed money are soon to be history.

In October 2008 a guy named Satoshi Nakamoto published a document online. There, he proposed an electronic payment system based on mathematical calculations. The idea was to exchange coins without centralized control, electronically, more or less instantly, and at the lowest cost. And this was the time when the world discovered a decentralized currency called Bitcoin.

Today, the hype around digital money owes to the high popularity of Bitcoin. This currency is recognized by many as a full-fledged means of calculation. Bitcoin is a peering, decentralized, and anonymous cryptographic currency. It means that all transactions take place directly between subjects on the p2p principle (peer-to-peer).

Bitcoin is also decentralized. There isn’t just one computer that holds the ledger. With Bitcoin, every computer that participates in the system is also keeping a copy of the ledger, also known as the Blockchain. On top of that, all transactions take place using cryptological (encrypted) keys protecting the translation from the interference of third parties (the cryptographic currency).

Why Is Bitcoin Such Big News?

Thanks to Bitcoin, we now have an alternative to the current system. Bitcoin is a unique monetary asset. It is free from central bank control and does not need to be audited by third parties to confirm its value. Instead, thousands of computers constantly monitor and verify it.

Despite the ongoing debates, Bitcoin’s popularity appears to be never-ending. Now, what’s in it for SEO companies? Specifically, how can digital money be beneficial to SEO agencies?

The Importance of SEO For Cryptocurrency

SEO stands for Search Engine Optimisation. It helps online businesses improve their visibility in the digital world and draw in traffic. This, in turn, expands the customer base. A good SEO keeps up with any shifts in the marketplace like jargon and interests. And this has become increasingly important since Bitcoin is the man of the hour in the marketplace now.

Here’s how SEO companies can drive bitcoin traffic.

  1. Giving expert advice on SEO for the cryptocurrency niche

    Consulting on the niche is one of the easiest ways to make the most of Bitcoin marketing. Thus, SEO agencies can use this scope to become a part of the market. Since this niche is profit-generating, SEO benefits never dry up.

    SEO-promotion of cryptographic sites is a safe and promising way to sell your product. Since cryptographers permanently risk getting a ban on various sites, they gradually reach out to SEO techniques. It means that SEO is the only tool that allows you to promote cryptocurrencies without fear of being penalized.

    The rules of SEO-promotion do not change. The relevance of requests from network users to the proposed content of the pages is still important. It goes hand in hand with the collection of semantics and engaging and interesting texts.

    That said, the bitcoin-related keywords become an indispensable part of any successful SEO strategy. Currently, the most relevant is ‘buy Bitcoin online,’ ‘how can I buy bitcoin,’ and many others.

    If this isn’t persuading enough, there are some less obvious areas of development as well. Today, many investors scan the Internet for other options, monitoring various platforms to find out the latest updates of Bitcoin price. SEO companies can use this opportunity to play with other keywords like Ethereum and others.

  2. Start a bitcoin blog.

    Generally, blogging is essential for any business. It is an inexpensive technique to drive more traffic to the site, thus attracting more customers. Additionally, blogging builds brand awareness and makes your business more useful for clients.

    Of course, blogging is not an SEO technique per se. However, it can become an unusual way to increase your traffic and follower list. Thus, through including quality backlinks to your blog post, you can upgrade your site’s ranking. This, in turn, will generate more leads and let you cash in on the bitcoin craze.

    In general, you can develop your niche over plenty of topics in the cryptocurrency market. Start with building your blog on your interest and expertise. For example, your blog can be geared towards bitcoin fundamentals.

The Takeaway

The market of digital currency can be promising for SEO companies as well. The cryptocurrency niche is hotly debated and is slowly winning the world over. And it seems like bitcoin will continue to hit the top of the most searched topics on the web. SEO companies can get a share from the popularity as well. They can either offer consultancy to cryptocurrency agencies directly or grow an industry-specialized blog.


Author Bio

Marie Barnes is a Marketing Communication Manager at LinksManagement a backlink service. She also does some photo retouching work at She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.

Publication date: 
08/04/2020 - 19:30

The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.